What Is a System That You Can Upload Comments to for a Business Client
Nosotros (and the rest of the internet for the by decade) have already spent some fourth dimension convincing yous of the importance of acquiring online client reviews for your business concern. (Did you lot know that in a recent HubSpot Research survey, 1/3 of respondents said review sites played an of import role in their purchasing controlling process?) Only if y'all're new to customer reviews or non sure where to discover them, let'due south brush up on some basics and highlight why they're relevant for your concern. In a chip of a fourth dimension crunch? Apply the bound links beneath to navigate to the exact content yous're looking for. Client Review Sites for Both B2B & B2C Companies There are two major reasons why customer reviews are important. Negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to encounter client needs and remove common roadblocks in the customer journey. For specially poor reviews, reps can follow up with these customers and preclude potential churn. They tin can highlight specific pain points and craft personalized responses geared to specific bug. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased client retention. The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as client testimonials during lead acquisition and can assist you add more contacts to your CRM. In fact, 91% of consumers read at least ane review earlier purchasing a product. So, don't but pat yourself on the dorsum the next fourth dimension you get a 5-star review; Make certain everyone knows how proficient a task your visitor is doing. Source With that in mind, it'south not safe to assume we all know where to track downwardly those positive customer reviews. I mean, nosotros might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show upwardly in Google Maps, also?"), only we don't exactly have a laundry list of options at our disposal Check out our listing of the all-time production review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For case, those in the eating place industry may want to exist on UrbanSpoon or OpenTable. This blog post won't become into sites that are specific to ane industry, simply it will provide review sites that apply to businesses in virtually any industry. Amazon was one of the commencement online stores to permit consumers to postal service reviews of products in 1995, and it remains ane of the nigh of import resource for consumers looking to brand informed buy decisions. Even if people can and practice buy a product elsewhere, if it'southward sold on Amazon.com — unless it's gasoline or drug paraphernalia, that is — and so many people will await up its Amazon review earlier they decide to buy. What'southward going to carve up your product from one that looks just like it? Those shiny gold stars and skilful customer reviews. Products are rated on a v-star rating calibration, which is broken downwardly by the percentage of reviews per star, followed by most helpful customer reviews and near recent customer reviews. Benefits of Amazon Customer Reviews: Geared toward U.S.-based service businesses, Angie's Listing is a "college-end" review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that'due south more common on costless review sites. The reviews tin can't be anonymous, which helps cut downwards on fake or misrepresentative reviews, and companies are immune to respond to the reviews posted about them, too. It's gratis to set upwards a folio for your visitor. In one case you accept yours, encourage your customers who are on Angie's List to get out reviews at that place — members are the merely ones allowed to exercise it! Benefits of Angie's Listing: Have customers working in academia? Ameliorate yet, are they located in Commonwealth of australia? Choice is a member-funded review website based in Australia. It independently evaluates academic resources — like libraries — and provides detailed reviews to its members. The bulk of its work involves reading bookish writing, creating comparisons for each resource, and writing buying guides for customers. In addition, it let members to rate and discuss specific resources and libraries with other Selection members. If yous have customers in Commonwealth of australia, we recommend encouraging those who are on CHOICE to exit reviews in that location. Benefits of Selection: Trustpilot is a fast-growing, community-driven consumer review platform based in Kingdom of denmark, although it has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. Information technology'south the customers who write both product and seller reviews, keeping it tertiary-party verified. While in that location is a basic version for costless (this lets yous create a profile page and collect customer reviews), the paid versions allow yous create customizable review invitations, share ratings and reviews on social media, and link review data to your internal concern systems. Benefits of Trustpilot: Like to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them. Some other absurd add-on? Its question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team. Benefits of TestFreaks: Which? is an independent consumer review arrangement that tests and reviews products then writes about them. Unlike Angie's List, it'south the folks at Which? who write the reviews — not the customers. They don't accept submissions for production testing or survey inclusion, but they practise encourage people to allow them know about their products and services by emailing brcpress@which.co.great britain. While this leaves less room for you to influence whether your products end upwards on their site, it'southward notwithstanding worth knowing virtually and checking in on this popular site, especially if you lot take customers in the U.G. The website has production reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and then writes virtually both its methodologies and results. It also surveys customers for things like the all-time and worst firms for customer service. A lot of its content is gratis, but customers can become members for £ten.75 per month to go access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its exam labs, and access to its consumer legal advice service. Benefits of Which?: A nonprofit arrangement, Consumer Reports is an independent product-testing organisation that runs unbiased tests to rate and recommend products. It has reviewed over seven.7 million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests fourscore cars each yr!) This is well-nigh as legitimate equally information technology gets. Equally such, there's not much you lot can do here "except" if y'all sell a product, make sure it's actually, really skillful. Image Source If nothing else, you could take this website equally a lesson in excellent content cosmos. For each production it reviews, it provides the review criteria, product overviews, a buying guide, and social sharing buttons. It's all quite comprehensive and, well, helpful. Pretty much the key to neat content, am I right? Benefits of Consumer Reports: Consumer Affairs is a for-profit organization that reviews companies using an "overall satisfaction rating." This average is scored on a one to five-star scale that's updated every time a new review is submitted. Each company'due south page provides a listing of all its reviews, which includes the consumer'south star rating every bit well as a brusque explanation for its score. Consumer Affairs also allows users to submit review recordings, which are two-minute videos where people talk well-nigh their feel with a brand. This makes the review much more than compelling because you tin can really run into the person talk and express their genuine feelings about the visitor. Benefits of Consumer Affairs: If you're in the travel, hotel, airline, amusement, or restaurant industries, you'll want to check out the reviews on the pop website, TripAdvisor. Equally the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. It too has some awesome content on depression airfares, travel guides, rental listings, and advice forums for pretty much every location in the world y'all could possibly imagine. A lot of people look there before booking a trip. The key to a successful profile on TripAdvisor is making it as close to the pinnacle of the popularity index as possible, then that people searching for information in a specific identify see your list. According to TripAdvisor, the popularity ranking algorithm is based on 3 key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to improve their ranking: "Quantity: Ask your guests to write reviews, and use our direction center tools to remind them after they bank check out. Offering incentives for reviews is against the rules, though — have a expect at our policy to make certain you sympathise what is and isn't okay. Quality: Guests who enjoyed first class hospitality and a memorable experience are more than probable to write positive reviews. Monitor what previous reviewers have written to see what worked and did not piece of work best for your property so yous can maintain and ameliorate your service. Recency: Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel'due south ranking over time. One time once more, encourage guests to write reviews to keep fresh content rolling in." Benefits of TripAdvisor: Yelp is a free review site that lets consumers rate businesses on a five-star scale. Any business concern can prepare a profile on Yelp for costless, and users can set up their own gratis profiles to review a business. You're complimentary to respond to reviewers, too, only we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit customs. Yelp has also come up under burn over the past few years for some slightly shady practices, similar incentivizing businesses to advertise with them in substitution for gaming the search results for their business ("Pay united states of america coin and nosotros'll push bad reviews downward!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer'south clout in mind, instead of getting turned off by a business because of one bad listing. That being said, it'south still to your benefit to become a constant stream of positive online reviews coming to your business' Yelp account so happy customers are always at the peak of your review feed — especially if yous're a location-based business organisation. Yelp profile data contains things like store hours and location information, and so your profile will oft plow upwards when people Google your business. Benefits of Yelp: Citysearch has all of the functionality as the other review sites in this category, but what makes information technology unique is its "best of" winners that you can search for in each urban center. For example, if you're a french fry lover like myself, y'all tin can search for "the best french fries in Boston," and Citysearch will give y'all a list of restaurants with first-class fries. Epitome Source Benefits of Citysearch: Y'all know those reviews that show up when you search Google for a business concern? Yeah, those things are on this list in a big way. Google'south Pigeon algorithm update uses distance and location ranking parameters to evangelize improved local search results. And then, in order for your concern' website to be properly optimized for search, yous'll want to fix verified accounts with local directories — especially Google's, called "Google My Business concern." Getting reviews, comments, pictures, and and so on, particularly on Google, tin give you lot a boost in search. But verified local Google+ pages tin answer to reviews. An added bonus? Google Maps pulls that data and those reviews into the app, and then having a lot of content in there will make your business look more than reputable. Benefits of Google My Business: Like to Google My Business concern reviews, Yahoo! Local reviews allow users post reviews of businesses with a five-star rating system. Hither's what the results might look like: Co-ordinate to Statista, Yahoo! nonetheless receives about 3% of search engine share. So while yous might not desire to invest time figuring out the intricacies of Yahoo!'s algorithm, obtaining some favorable reviews on the Yahoo! Localworks sure couldn't injure for that 3%. Benefits of Yahoo! Local Listings: If you lot sell consumer products, Influenster is a review site you lot'll want to make sure y'all've covered. Influenster features customer reviews and news well-nigh consumer products — primarily skincare, beauty, makeup, hair, and other health and torso products. Visitors tin can search the site past brand name or by a specific product they're looking for, and Influenster links to websites where visitors can buy the products. The reviews are comprehensive and characteristic lots of detail and images to accompany them. So if you're in the beauty business, consider directing your shoppers to review your products on Influenster to assist attract new customers, too. Benefits of Influenster: HubSpot'south App Marketplace is a space where businesses can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built by HubSpot, while others were designed by partners and third-party organizations. Offering all of these tools in ane identify makes it easier for HubSpot users to add new features to their accounts that may not be included with their subscription. The nice function about this client review site is that it's categorized based on the production you're looking to install. There's individual sections for Marketing, Sales, and Service tools, as well as other sections similar finance, workflow integrations, popular apps, and more than. Reviews are rated on a five-star scale and customers have to respond questions similar, "What did yous like about this product? What did yous dislike well-nigh it?" and "What problem did this product solve?" These questions provide more than context into the review so you know exactly why a customer rated a concern or product the style they did. Benefits of HubSpot App Market: FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more 2,800,000 visitors every month. It gathers thousands of user reviews every calendar month, with each reviewer authenticated via LinkedIn to ensure only actual users share their experience with the customs. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is as well a foundation for quarterly reports in the most pop categories. To balance the user perspectives, each review also includes a detailed analysis prepared past the internal team of B2B software experts, who clarify key usability factors such as features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ arrangement, which gives readers an easy reference on what the experts' community thinks well-nigh each concern solution. Equally an added bonus, the production pages rank loftier in Google, and so getting a few positive user reviews on their site could be benign for your brand recognition. Benefits of FinancesOnline: Compare Camp is a B2B review site that deals primarily with business software. If you're looking to introduce a new tool or system to your company, Compare Army camp can help yous pinpoint the exact software that's right for you lot. Non just does this site testify you how other people experience about a specific product, only it besides lays out the key benefits of the production as well as any new trends that may be occurring in that particular manufacture. When you outset navigate to the site, Compare Camp provides you lot with a listing of software categories to choose from. After you select a section, information technology gives you a description of the category forth with a detailed list of production and company options. Compare Campsite too explains any varying types of products within that department as well as the top features you should look for when buying that software. It'south a very handy guide to have particularly when y'all're considering a product that yous haven't purchased before. Benefits of Compare Camp: If your business organization sells software, you'll want to be certain y'all have a presence on G2 Oversupply. Every month, more than than five million people looking to buy software read the 1+ million user reviews on this website so they tin make better purchasing decisions. G2 Crowd operates kind of similar Yelp, but in a specific niche. Companies are reviewed on a five-star calibration, and reviews cover everything from setup and ease of utilize to security and support. Reviewers respond questions similar "What practise yous like all-time?"; "What do you lot dislike?"'; and "Recommendations to others considered the product." Also, you can upvote and downvote others' reviews. Benefits of G2 Crowd: Like G2 Oversupply, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to brand sure they're users (although the reviews themselves can still be bearding), which allows users to come across what their LinkedIn connections are proverb about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site. You can use the site to browse reviews of private companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers. In addition to the company reviews, TrustRadius has put together a whole agglomeration of buyer guides for categories including talent direction software, business intelligence software, core HR software, social media, and A/B testing to assistance people notice the right production for them based on hundreds of reviews and user ratings. Benefits of TrustRadius: GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers. Image Source GoodFirms analyzes the tiptop-performing companies and software solutions based on three important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the visitor, its market penetration, years of feel, and serviceability. The companies are then ranked based on their cumulative enquiry scores. GoodFirms offers quick filters to sort the service providers past their hourly rate, location, and number of employees. Benefits of GoodFirms: Take an app on the Salesforce AppExchange? So y'all'll want to keep track of your app's ratings and reviews at that place. Reviews are based on a five-star rating organisation, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, engagement, and helpfulness. This customer review site has embraced transparency, letting users admission thousands of reviews and see the number of downloads with just a few clicks. Benefits of Salesforce AppExchange: A nonprofit site, the Better Business concern Bureau (BBB) evaluates all types of businesses against a set up of best practices for how businesses should treat the public. It doesn't direct recommend or endorse whatever businesses, products, or services; it simply provides the public with information about businesses, and whether they accept met the BBB's accreditation standards. It volition also review both accredited and not-accredited businesses. A business' profile listing on the BBB contains full general overview data, like a brusque company bio and the company's accreditation status, a history of any complaints fabricated about the concern and whether they were resolved, customer reviews, and the BBB'due south A - F rating of the business organization. Benefits of the Better Business Bureau: Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is actually like from the inside. In other words, it helps mensurate the more qualitative factors of things like valuation. Employees can share what it'southward like to interview and work at their companies, and the site shows visitors which companies are rated highest past their employees. Many employers use it to build their employment make so they can target and recruit candidates, merely yous can besides use the reviews to share ideas internally for comeback among your management squad. Creating an employer account is gratis, and it's easy to track and reply to reviews. For case, you can prepare up alerts so y'all become an email each time a new review is posted and so you can acknowledge and respond to each 1. Benefits of Glassdoor: Manta is a customer review site that primarily features small-scale- to medium-sized businesses. Rather than displaying the top client reviews right away, Manta organizes search results based on the relevance of your keyword. So it displays the list of companies with their contact information, and then users can chop-chop connect with a business. Manta is dissimilar than most review sites considering it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, y'all need to select a business, get to their individual listing page, and curl past their features and products before seeing a review. That mode, customers use the reviews as one of the terminal selling points for purchasing a production or service. On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the superlative search results, you'll accept a higher chance of connecting with leads using this site. Benefits of Manta: If yous're a SaaS business concern, Capterra is a review site that evaluates software sold by B2C and B2B companies. Information technology has an easy-to-apply internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a listing of companies relevant to your keyword and a brief summary describing their product(southward). Users can likewise compare products on the site. Capterra has a "compare to" characteristic which lets you select upwards to iv companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their client back up, all in one comprehensive view. This makes information technology easy and efficient for users to notice software that best fits their needs. Benefits of Capterra: HundredX is a review site and a client service tool. Businesses create an account on the website and inquire customers to leave feedback afterward working with them. HundredX streamlines the process past providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't take to manually seek out reviews or scan third-party sites to obtain customer feedback. The benefit of signing up for HundredX is the reviews are private. If you lot become a bad review, leads tin't run across that feedback and exist influenced by the negative comments. This gives your company a chance to right your error before losing potential customers. Benefits of HundredX: Online reviews also be on sites that aren't necessarily built just to publish online reviews. Some businesses apply their social presence and website to encourage online reviews ... and some brands but get them unsolicited, for better or for worse. Here are some sites that, if you lot choose to (please, cull to) can serve as boosted hubs for online reviews. And they're awesome, because they have enormous achieve, and you have some — if non entire — control over these properties. Did you know at that place's a place on Facebook for fans to leave ratings and reviews of your business? There sure is ... it's named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and you can't move or remove it similar yous tin other parts of your Folio. Image Source Anyone logged into Facebook tin mail a rating or review of a business organisation. All they have to do is become to the Reviews section of your Folio, click the gray stars to choose a rating, and and then write an optional review. They can make that review public, visible to friends, or visible merely to them. Benefits of Facebook Ratings & Reviews: The ridiculously fast-paced nature of Twitter makes it seem like a weird identify to effort to accumulate reviews. Only while users might not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user'southward tweet, whether complimentary or less-than, could popular upwards in the SERPs when someone'southward searching for reviews on your business concern. Not but that — there are things you can actively practice with the positive tweets coming at you. For instance, we tested the element of social proof on conversions hither at HubSpot, attaching iii tweets that gave positive reviews on an ebook we were promoting at the time. Guess what happened? The CTA with the three tweets converted meliorate than the CTA with no tweets. If you kickoff to "Favorite" tweets that could serve as positive reviews in the futurity, it'll be easier to find them when you lot want to utilise them in your marketing. Benefits of Twitter: Yep, people withal use Foursquare. In fact, a ton of people are still using it: In January, Foursquare was racking up 55 meg monthly active users (MAUs). Not only tin yous check-in to different locations and businesses using the app, you can also exit reviews on Square — making information technology some other interesting platform where your brand or business could be discovered past potential customers looking for suggestions — and five-star reviews. If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Square business organization profile is filled out and updated so people can find you when they become to cheque-in — and so enquire your visitors to review you there. Benefits of Foursquare: Superpages lets you search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and even promotional coupons. Once you find a company that y'all similar, this site shows you where the concern is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can speedily appraise what other users are saying about the business and use the coupon links to become the same deals every bit other customers. Image Source Benefits of Superpages: It'southward difficult to resist a good acme ten listing. Top X Reviews satisfies this peckish by giving visitors a listing of x, detailed reviews for every post on the site. These posts take a broad topic range as well, touching on everything from mattresses to landscaping to laptops. Image Source There's also a "trending" bar that shows y'all categories that are currently popular on the site. As a business possessor, this tin can give you an idea of what consumers are ownership more of at that detail moment. Benefits of Top X Reviews: Finally, the one place where you have total and utter control: your website. It's an splendid place to publicize reviews y'all receive (perhaps embed some of those tweets you favorited?). Yous could carve out a section of your website dedicated just to reviews and testimonials, and even include a class so happy customers can submit their unsolicited reviews. But if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don't have accounts on sites similar Yelp, Angie'due south Listing, or Google, information technology's handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, as well. Benefits of your own website: The piece of cake respond is all of them. The right answer is a lilliputian more subjective. The best customer review site for your business organisation volition be whichever one(s) your customers are using near. The more reviews you obtain, the more you'll acquire about your business and how customers feel well-nigh y'all. Choose a handful from the list in a higher place and get started collecting reviews that can aid meliorate and abound your concern. 
Table of Contents
Benefits of Customer Reviews
1. Customer reviews are a learning opportunity for your concern.
2. Customer reviews are marketing and sales tools for your concern.
Best Client and Product Review Sites
Customer Review Sites for B2C Companies
i. Amazon Customer Reviews
ii. Angie'south List
3. Option
4. Trustpilot
5. TestFreaks
half-dozen. Which?
7. Consumer Reports
eight. Consumer Affairs
ix. TripAdvisor
10. Yelp
11. Citysearch
12. Google My Business
13. Yahoo! Localworks
14. Influenster
Review Websites for B2B Companies
15. HubSpot's App Market
16. FinancesOnline
17. Compare Military camp
18. G2 Crowd
19. TrustRadius
20. GoodFirms
21. Salesforce AppExchange
Customer Review Sites for Both B2B & B2C Companies
22. Better Business organisation Bureau
23. Glassdoor
24. Manta
25. Capterra
26. HundredX
Other Places for Consumer Reviews
27. Facebook Ratings & Reviews
28. Twitter
29. Foursquare
30. Superpages
31. Pinnacle Ten Reviews
32. Your Own Website
Which customer review site is best?
Originally published Aug eleven, 2021 5:00:00 PM, updated August 13 2021
mccutcheontrainsomill.blogspot.com
Source: https://blog.hubspot.com/service/customer-review-sites
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